bartlette
Bartlette is a boutique bakery based in Hudson Valley, New York featuring seasonally driven pastries made with ingredients from local shops and small businesses. We wanted to capture the sophistication of the baked goods and their presentation while remaining approachable. This was achieved by selecting a dainty sans serif font and adding curvature to the typographic logo paired with a color palette of monochrome blues and pops of yellow. The hand-drawn pear illustration represents the history of the family last name as well as being a popular dessert ingredient.
Services
Visual Branding
Package Design
keywords
Elevated
Thoughtful
Special
Approachable
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